Adam Saleh

Cognitive Engineer & Designer | Presq Founder

Adam Saleh is a Cognitive Scientist and Multidisciplinary designer with over 8 years of experience with design and new media. He is, at the same time, catalyzed by both national and global social justice movements and his concern for our basic human right to healthcare, housing, justice, and equality. “This year has laid bare a lot of what some of us have known all along—design requires conscience.” Adam emphasizes that he means design in its broader sense, everything from societal design to sustainability and equal access. “BLM and its allied movements are courageously suggesting we rethink and redesign structures that grew out of ideologies of oppression.”

He believes his lived experience and the current movements demand he come at design, cognizant of its long-term reach and impact, aware that design reveals our interconnectedness to all living things. “I’m constantly leveraging design to look at the world critically and solve the problems that really matter.”

Adam spent time in a NASA sponsored fellowship where he developed a tool, PRESQ, meant to improve Advanced Design accessibility through light hardware and software implementations of Machine Learning and AI. In short, PRESQ reduces design friction and puts XR technology in the hands of students and designers who might otherwise not have it. Adam has since evolved the project and its tech into designs he has used for international competition and research.

Adam is currently stepping into the realm of immersive design to empower creatives, from engineering to fashion, to build into the metaverse and embrace the future of virtuality and experiential design.