Reality Designer | Executive Producer

Aaron is a creative producer of interactive immersive attractions with 20+ years of experience, including roles at Walt Disney Imagineering, Sony, Activision, Two Bit Circus, and Madison Square Garden Entertainment.

He began working on XR in the early 1990s at the University of Washington Human Interface Technology Laboratory (HITLab), where he earned a master’s degree in Computer Science & Engineering before starting his professional career at the Walt Disney Imagineering VR Studio as a Show Designer creating attractions for DisneyQuest.

Since then Aaron has worked on a wide variety of mass-appeal projects for the home and out-of-home entertainment markets for companies large and small, including start-ups he co-founded in China and the USA where he produced numerous mobile games and award winning spatially-aware apps for Google Tango and Microsoft HoloLens.

At Two Bit Circus he led the curation, production, and deployment of all entertainment attractions for the over 30,000 sq.ft micro-amusement park in Downtown Los Angeles, including a robotic bartender, themed story/escape rooms, digitally enhanced carnival games, seated/standing/free-roam VR, and immersive theater experiences.

Aaron serves as Chair of the AIXR LBE Advisory Group and is a passionate speaker on the topics of VR/AR/XR, location-based entertainment, globally distributed development, and interactive storytelling.